CAPABILITIES

Personalized marketing strategies that leverage data and get results

No One-Size-Fits-All Approaches

Schaefer Digital doesn’t provide packaged solutions because we believe every business deserves a unique approach to their marketing problems.

Every engagement with us is built, managed, and delivered with the intention to help you thrive and win in your industry. When we say we want your business to win, we mean it.

OUR APPROACH

This Is How We Win

Start With Your Gut

We mix skill and intuition to guide strategy, combining keen observation and experience.

Speak a Common Language

We execute on a strategy after reaching a team consensus between client and team.

Make Data-Driven Decisions

We make all decisions based on data, tweaking strategies based on results.

Strategic Consulting

Audience Segmentation

Let us define your audience segments, profiles of your customers, to target and serve personalized marketing campaigns. Reach your audience and convert them with custom messages.

Marketing Plans

Get a complete marketing plan with target audiences, channels, budgets and KPI projections. Launch your next ad campaign or product with confidence.

Performance Workshops

Schedule a workshop to walk through marketing performance and strategic opportunities. We offer 1-on-1 and team workshops.

Digital & Performance Audits

Audits contain and analysis of your marketing channels and digital properties to find ROI and funnel optimization opportunities. Get actionable recommendations and start growing.

Conversion-Focused Design

Conversion Rate Optimization

Landing page and website experience make or breaks conversion. Marketing performance improves when the landing experience is primed for conversion.

Tracking & Analytics

Tracking and analytics are integral to measuring the ROI of marketing campaigns. We set up tracking and transparently report results for ad campaigns and websites.

Landing Pages

Landing pages are used to personalize the user experience coming from an ad or marketing campaign. They also offer quick A/B testing capabilities.

Websites

Website experiences are built to reflect your unique brand and promote conversion. Conversions increase with balanced design and function.

Conversion-Focused Design

Conversion Rate Optimization

Landing page and website experience make or breaks conversion. Marketing performance improves when the landing experience is primed for conversion.

Tracking & Analytics

Tracking and analytics are integral to measuring the ROI of marketing campaigns. We set up tracking and transparently report results for ad campaigns and websites.

Landing Pages

Landing pages are used to personalize the user experience coming from an ad or marketing campaign. They also offer quick A/B testing capabilities.

Websites

Website experiences are built to reflect your unique brand and promote conversion. Conversions increase with balanced design and function.

Performance-Driven Marketing

Paid Search & Paid Social

Google Search and Facebook Ads campaigns are used for brand awareness and to drive new customers. Meet customers when they’re searching for a product like yours or introduce them to your product for the first time.

Programmatic & Display

Generate awareness with display and programmatic marketing campaigns. Tap into premium partners to execute data-driven campaigns.

Marketing Automation

Once a customer or lead converts, the next step is nurture. Marketing automation helps entice customers to purchase and fosters repeat purchases through email and personalization.

SEO & Content Strategy

On-page and technical SEO are both brand building and long-term marketing. We help define the right content to build organic traffic and fix technical issues to improve site performance.

Brand Identity & Design

Brand Audit

We thoroughly evaluate your brands’ position in the marketplace, identifying both strengths and weaknesses to gain an understanding of where and how to improve.

Brand Identity

We create unique visual identities to build recognition and equity in the minds of consumers, team members, shareholders, and communities. The identity is made up primarily of the logo, color, type, and imagery.

Brand Positioning

Brand positioning helps customers understand and recognize what the brand stands for, where it fits, and why it’s the best choice. We help define your positioning in the marketplace to create brand clarity.

Creative Production

Campaigns are only as good as the creative associated with them. We emphasize the need for compelling design and copy with all web and ad engagements.