Schaefer is an award winning research firm. We were just awarded the Top U.S. Market Research firm award by Clutch. We employ advanced analytics and data-driven strategies to understand consumer behavior, preferences, and trends, enabling tailored e-commerce solutions. Read our Market Research Services page for more information.

Schaefer’s CPG (Consumer Packaged Goods) Revenue R&D service offers a comprehensive approach to boosting your online business by leveraging the latest research and development strategies. Our focus is on creating a deep understanding of your market and applying innovative techniques to drive revenue growth. Here’s how our service benefits your online business in more depth:

In-depth Market Analysis: We start by conducting thorough market research to understand the current trends, customer preferences, and competitive landscape in your specific CPG category. This includes analyzing consumer behavior, market demands, and identifying potential opportunities for your products.

Product Innovation and Development: Based on our research, we guide you in developing or refining your products to better meet customer needs and stand out in the marketplace. This might involve formulation improvements, packaging innovations, or introducing entirely new products that fill a gap in the market.

Pricing Strategy Optimization: We use data-driven methods to help you determine the most effective pricing strategy for your products. This includes analyzing competitor pricing, understanding price elasticity, and identifying the optimal price points to maximize profitability without sacrificing sales volume.

Brand Positioning and Messaging: Our team works with you to develop a strong brand positioning strategy. This involves crafting a unique brand message that resonates with your target audience and differentiates your products in a crowded online marketplace.

Sales Channel Diversification: We explore and recommend various online sales channels that are most suitable for your products. This includes not only your e-commerce website but also third-party platforms like Amazon, eBay, and niche online retailers, ensuring a broader market reach.

Digital Marketing Integration: To support your online sales, we develop comprehensive digital marketing strategies. This includes SEO, content marketing, social media campaigns, and targeted online advertising, all tailored to boost your product's visibility and attract potential buyers.

Analytics and Continuous Improvement: Our service includes ongoing analysis of your sales performance, customer feedback, and market trends. We use this data to continuously refine your strategies, ensuring that your CPG products remain competitive and profitable over time.

Schaefer’s CPG Revenue R&D service is designed to holistically enhance your online business. By focusing on market research, product development, pricing strategy, brand messaging, sales channel optimization, and digital marketing integration, we help you achieve sustained revenue growth in the competitive online CPG space.

At Schaefer, strategic marketing and CPG branding involve crafting a distinctive brand identity that resonates deeply with your target audience, encompassing elements like logo, packaging, and visual language.

Our approach is grounded in thorough market and audience research, analyzing trends and behaviors to inform our strategies. We focus on differentiating your products in the competitive market, identifying unique niches or value propositions. An integrated marketing strategy, blending traditional and digital methods, is implemented to enhance brand awareness and engagement. We place a strong emphasis on innovative packaging design that is not only attractive but functional, effectively communicating your brand's story. Strengthening your digital presence, especially in e-commerce, is key for better user experience and conversions. Throughout the process, we engage in ongoing performance monitoring, continuously measuring and refining our strategies based on market feedback and performance metrics, ensuring your brand thrives in the CPG industry.

Absolutely! We specialize in optimizing sales processes and integrating efficient CRM platforms to enhance customer relationships and increase sales. We are Hubspot partners and have deep experience with optimizing ecommerce sales.

Schaefer offers a comprehensive suite of digital and inbound marketing services tailored for e-commerce businesses, designed to drive traffic, enhance user engagement, and increase conversions. Our services include:

‍Search Engine Optimization (SEO): We optimize your e-commerce website for search engines to improve visibility and attract more organic traffic. This involves keyword research, on-page optimization, link building, and technical SEO to ensure your site ranks well in search results.

‍Content Marketing: Our team creates high-quality, relevant content that engages your target audience. This includes blog posts, articles, product descriptions, and visual content, all crafted to establish your brand as a thought leader and drive organic traffic to your site.

‍Social Media Marketing: We leverage social media platforms to promote your products and engage with your audience. This includes creating and managing social media campaigns, content creation, and community engagement to build brand awareness and loyalty.

‍Email Marketing: Schaefer designs targeted email marketing campaigns to nurture leads and retain customers. We create personalized email content, from newsletters to promotional offers, to keep your audience engaged and informed about your products and services.

‍Pay-Per-Click (PPC) Advertising: We develop and manage PPC campaigns on platforms like Google Ads and social media. These targeted ads are designed to drive high-intent traffic to your e-commerce site, with a focus on maximizing ROI.

‍Conversion Rate Optimization (CRO): Our team analyzes your website’s user experience and implements strategies to improve the conversion rate. This involves A/B testing, user journey analysis, and website design improvements to enhance the user experience and encourage purchases.

‍Analytics and Reporting: We provide detailed analytics and reporting to track the performance of your digital marketing efforts. This data-driven approach helps in making informed decisions and continuously optimizing your marketing strategies for better results.

By combining these diverse digital and inbound marketing tactics, Schaefer helps e-commerce businesses attract the right audience, engage them effectively, and convert them into loyal customers, ultimately driving growth and success in the digital marketplace.

Our approach to e-commerce website design and development is holistic, focusing on creating a seamless, engaging, and user-friendly online shopping experience. Here's how we handle it:

‍Discovery and Strategy: We start by understanding your business, target audience, and goals. This phase involves in-depth research and planning to ensure the website aligns with your brand identity and business objectives.

‍User Experience (UX) Design: Our team focuses on crafting an intuitive and engaging user experience. We map out the customer journey, from landing on the site to completing a purchase, ensuring every step is user-friendly and streamlined.

‍User Interface (UI) Design: The visual aspects of your e-commerce site are designed to be aesthetically pleasing and on-brand. This includes the layout, color scheme, typography, and imagery, all tailored to create an appealing and cohesive look.

‍Responsive and Mobile-Friendly Design: Knowing the importance of mobile commerce, we ensure your e-commerce site is fully responsive and optimized for all devices, providing a seamless shopping experience for mobile and desktop users alike.

E-commerce Platform Integration: We select and integrate the most suitable e-commerce platform (like Shopify, Magento, WooCommerce, etc.) that aligns with your business needs. This includes setting up product catalogs, payment gateways, shipping options, and more.

‍Custom Development: If needed, we provide custom development solutions to meet specific business requirements, such as custom checkout processes, integration with CRM systems, or unique functionality enhancements.

‍SEO and Performance Optimization: Your website is optimized for search engines to improve visibility. We also focus on performance optimization to ensure fast loading times and smooth functionality.

‍Quality Assurance and Testing: Rigorous testing is conducted to ensure that every aspect of the site works flawlessly across different browsers and devices. This includes functionality testing, user experience testing, and performance testing.

‍Launch and Post-Launch Support: Once everything is tested and approved, we assist with the website launch. Post-launch, we provide ongoing support and maintenance to ensure the site continues to perform optimally.

‍Analytics and Continuous Improvement: After launch, we track the site’s performance and gather user feedback for continuous improvement. This data-driven approach helps in enhancing the user experience and boosting conversions over time.

Yes, we guide and implement strategies for successful selling on platforms like Amazon, eBay, Walmart.com, and Etsy, ensuring your products gain maximum visibility and sales.